Small on purpose
Fewer people, fewer meetings, more finished work. The person you talk to is the one who builds it.
Small, and built to last.
A company in Sharjah, UAE. We build white-label business apps for UAE SMEs, sold under the brand of the consultants and firms that advise them, and we still build custom web apps, mobile apps and AI agents for clients.
Why we exist
Most small businesses in the UAE still run on Excel and WhatsApp, and the people they trust to advise them have nothing better to hand over. We think a small, senior team with the right tools can build business software for ten industries on one foundation, so the firms that advise these businesses can offer it under their own name, and the businesses get a system that feels instant, follows the UAE's rules and stays theirs.
- Led by
- A Senior Principal Architect
- Experience
- 22+ years
- Based in
- Sharjah, UAE
- Licensed by
- SRTI Park Free Zone
- Builds on
- Renox, our own framework
What we have built.
Ten apps on one platform, each live as a demo with a fictional company in its own brand. A partner's clients would see theirs.
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Leases, in the Property app. -
Deployments, in the Manpower app. -
Returns, in the Accounting app.
Six things we hold to.
Built on our own tools
What we build runs on Renox, the open-source framework we maintain. If something is hard for us, it gets fixed for everyone.
Speed is a feature
We measure it, write about it, and don't ship pages that make people wait.
Boring where it counts
One server, one binary, SQLite, backups that run. Your customers' data deserves dull, dependable infrastructure.
Partners in front
The firm that advises the client owns the relationship and puts its name on the app. We stay behind it, building and running what they sell.
In it for the long term
We'd rather grow slowly and still be here in ten years, looking after what we built.